TOTAL GYM is the global leader in functional training since 1974.
Total Gym came to AKFTV in need of a new identity structure to showcase their evolving brand and product story. We started with a logo redesign, then created a visual language for each of their product categories. Once the branding phase was complete we shifted our focus to creating a dynamic ecomm experience where customers could learn, connect and shop.
totalgym.com
Services
Rebrand + logo Redesign /
Branding Strategy /
Visual Identity /
Site Redesign & Development /
Content Creation /
Photo & Art Direction /
Design Execution /
Digital Content /
Tradeshow Booth Design
