The Los Angeles Marathon is the 4th largest marathon in the country.
AKFTV was brought on to execute a rebrand of the Los Angeles Marathon and all of the races under its umbrella. We were inspired by Los Angeles' vibrant and diverse communities and set out to design logos that exemplified and celebrated them. We were also tasked with creating an online hub where all of the races could live and where participants could register, learn more about each race throughout the year and purchase merchandise after race day.
Rebrand + logo Redesigns / Branding Strategy /
Visual Identity /
Site Redesign & Development /
Content Creation /
Photo/Video & Art Direction /
Design Execution /
Digital Content /